User Behavior Analysis with Google Analytics equips participants with the essential skills to interpret and leverage user data for effective decision-making in digital marketing. The course focuses on practical applications, guiding learners through the intricacies of Google Analytics to analyze user interactions, optimize conversion rates, and enhance overall digital strategies. Emphasis is placed on hands-on projects, allowing participants to apply theoretical knowledge to real-world scenarios, culminating in a final project that showcases their analytical capabilities.
Through a combination of interactive sessions and project-based learning, participants will gain a comprehensive understanding of user behavior metrics and the tools necessary to drive business growth. By the end of the course, attendees will be prepared to publish their findings in Cademix Magazine, contributing to the body of knowledge in the field. This program not only enhances technical skills but also fosters a community of professionals dedicated to improving digital marketing outcomes.
Introduction to Google Analytics and its interface
Setting up and configuring Google Analytics accounts
Understanding user demographics and behavior reports
Tracking user interactions and events on websites
Analyzing traffic sources and user acquisition strategies
Conversion tracking and goal setting
Utilizing A/B testing for optimization
Interpreting funnel visualization for user journeys
Creating custom dashboards and reports
Final project: Conducting a comprehensive user behavior analysis using Google Analytics