Statistical Tools for Market Research equips participants with essential methodologies and analytical frameworks necessary for conducting thorough market analyses. This course emphasizes hands-on projects that facilitate the application of statistical techniques to real-world market scenarios. Participants will engage in interactive sessions that foster collaboration and knowledge sharing, culminating in the opportunity to publish their findings in Cademix Magazine, enhancing their professional visibility and credibility.
The curriculum is designed to cover a wide range of statistical tools and techniques relevant to market research. Participants will learn to interpret data effectively, utilize software for statistical analysis, and apply advanced statistical methods to derive actionable insights. By the end of the program, learners will be adept at employing these tools to inform business decisions, making them valuable assets in their respective fields.
Introduction to Market Research and Statistical Foundations
Descriptive Statistics and Data Visualization Techniques
Inferential Statistics: Hypothesis Testing and Confidence Intervals
Regression Analysis: Simple and Multiple Regression Techniques
Time Series Analysis for Market Trends
Market Segmentation and Cluster Analysis
Survey Design and Sampling Methods
Advanced Statistical Software Applications (e.g., R, Python, SPSS)
Data Cleaning and Preparation for Analysis
Final Project: Comprehensive Market Research Analysis using Statistical Tools