The Social Media Strategy Internship provides participants with hands-on experience in crafting and executing effective social media strategies tailored to diverse business objectives. Through project-based learning, students will engage in real-world scenarios, allowing them to apply theoretical knowledge to practical applications. This immersive experience is designed to enhance participants’ skills in content creation, audience engagement, and performance analysis, equipping them with the necessary tools to thrive in the dynamic field of social media marketing.
Participants will collaborate on projects that culminate in a comprehensive final project, showcasing their ability to develop a cohesive social media strategy. By encouraging the publication of results in Cademix Magazine, the course not only enhances visibility for students but also fosters a sense of community and professional networking. This program is structured to provide a thorough understanding of social media platforms, analytics, and campaign management, ensuring that graduates are well-prepared to meet the demands of employers in the digital landscape.
Understanding the fundamentals of social media platforms
Developing target audience personas for effective communication
Crafting engaging content tailored to various platforms
Implementing social media campaigns with measurable objectives
Utilizing analytics tools to assess campaign performance
Strategies for audience engagement and community building
Exploring trends in social media marketing
Managing brand reputation through social media
Creating a content calendar for consistent posting
Final project: Develop and present a comprehensive social media strategy for a chosen brand