Social Media Strategies for Startups equips participants with practical skills to harness the power of social media for business growth. The course focuses on actionable strategies that startups can implement to build brand awareness, engage customers, and drive sales. By engaging in project-based learning, participants will explore real-world scenarios and develop tailored social media plans that align with their business objectives.
Throughout the course, learners will delve into various platforms, content creation techniques, and analytics tools. The interactive format encourages collaboration and the sharing of insights, culminating in a final project where participants present their social media strategy to peers and industry experts. Publishing results in Cademix Magazine offers an additional avenue for showcasing their work, enhancing their professional portfolio.
Understanding the role of social media in startup growth
Identifying target audiences and creating customer personas
Developing a comprehensive social media marketing plan
Content creation: crafting compelling posts and visuals
Leveraging storytelling techniques for brand engagement
Analyzing competitors’ social media strategies
Utilizing paid advertising on social media platforms
Measuring success: key performance indicators (KPIs) and analytics
Engaging with followers: building a community around your brand
Final project presentation: developing and pitching a social media strategy