Secure Data Handling for Marketing Professionals equips participants with the essential skills to manage and protect sensitive information within marketing contexts. The course emphasizes practical applications of data security measures, compliance with regulations, and the integration of secure practices into marketing strategies. Participants will engage in hands-on projects that foster a deep understanding of data management, enabling them to safeguard customer information while maximizing marketing effectiveness.
The curriculum is designed to address the complexities of data privacy and compliance in marketing. By exploring real-world scenarios and case studies, learners will develop strategies for implementing secure data handling practices. The course culminates in a final project that requires participants to create a comprehensive data security plan tailored to a marketing campaign, ensuring they can apply their knowledge effectively in professional settings.
Understanding Data Privacy Regulations (GDPR, CCPA, etc.)
Data Classification and Risk Assessment Techniques
Secure Data Collection Methods in Marketing
Implementing Data Encryption and Security Protocols
Analyzing Data Breach Case Studies in Marketing
Best Practices for Data Storage and Retention
Developing a Data Handling Policy for Marketing Teams
Utilizing Technology for Secure Data Management
Conducting Data Audits and Compliance Checks
Final Project: Creating a Secure Data Handling Plan for a Marketing Campaign