Retail Service Design Projects focuses on equipping participants with the tools and methodologies necessary to enhance customer experiences in retail environments. Through a project-based approach, learners will engage in interactive sessions that foster creativity and practical application. Participants will work on real-world challenges, culminating in a final project that showcases their ability to design effective retail service solutions. The course emphasizes collaboration and encourages participants to publish their findings in Cademix Magazine, contributing to the broader discourse on service excellence.
The curriculum is structured to provide a comprehensive understanding of retail service design principles, blending theoretical knowledge with hands-on experience. Participants will explore various aspects of customer journey mapping, service blueprinting, and experiential design, ensuring they are well-prepared to meet the demands of the evolving retail landscape. By the end of the course, learners will possess a robust portfolio of projects demonstrating their expertise in crafting superior customer experiences.
Understanding the fundamentals of retail service design
Analyzing customer behavior and preferences
Conducting effective customer journey mapping
Developing service blueprints for retail environments
Exploring the role of technology in enhancing customer experiences
Creating immersive retail experiences through design thinking
Implementing feedback loops for continuous improvement
Collaborating on team-based retail design projects
Presenting and defending design concepts to stakeholders
Final project: Design and prototype a retail service solution