Recreation Marketing and Promotion focuses on equipping participants with the essential skills and knowledge to effectively market leisure and recreational services. The course emphasizes practical applications through project-based learning, where participants will engage in real-world scenarios to develop innovative marketing strategies tailored to the leisure industry. By collaborating on projects, attendees will enhance their understanding of market analysis, consumer behavior, and promotional tactics, ultimately preparing them for dynamic roles in the tourism and hospitality sectors.
Participants will explore a variety of topics that cover the breadth of recreation marketing, including digital marketing strategies, event promotion, and customer engagement techniques. The course culminates in a final project where learners will create a comprehensive marketing plan for a recreational facility or event, allowing them to apply their acquired knowledge and skills in a tangible way. This hands-on approach not only fosters collaboration but also encourages participants to publish their findings in Cademix Magazine, contributing to the broader discourse in the field.
Market Analysis for Recreation Services
Digital Marketing Techniques for Leisure Industries
Branding and Positioning in Recreation
Consumer Behavior in Leisure and Recreation
Event Planning and Promotion Strategies
Social Media Marketing for Recreational Activities
Partnership Development with Local Businesses
Customer Engagement and Retention Strategies
Measuring Marketing Effectiveness and ROI
Final Project: Comprehensive Marketing Plan for a Recreational Facility/Event