Mobile App Analytics for Marketers focuses on equipping participants with the essential skills to analyze and interpret data from mobile applications. The course emphasizes practical application through project-based learning, allowing marketers to derive actionable insights that enhance user engagement and optimize marketing strategies. Participants will engage in hands-on projects that culminate in the publication of their findings in Cademix Magazine, fostering a culture of knowledge sharing and professional growth.
The curriculum covers a comprehensive range of topics, ensuring that learners gain a holistic understanding of mobile analytics. Starting with the fundamentals of mobile app metrics, the course progresses to advanced techniques in data visualization, user behavior analysis, and performance measurement. By the end of the program, participants will be adept at utilizing analytics tools and methodologies to drive marketing decisions effectively.
Introduction to Mobile App Analytics
Key Performance Indicators (KPIs) for Mobile Marketing
Tools and Platforms for Mobile Analytics (e.g., Google Analytics, Firebase)
Understanding User Acquisition and Retention Metrics
Analyzing User Behavior and Engagement Patterns
Data Visualization Techniques for Mobile Analytics
A/B Testing and Experimentation in Mobile Marketing
Conversion Rate Optimization Strategies
Integrating Analytics with Marketing Campaigns
Final Project: Conducting a Comprehensive Mobile App Analytics Case Study