Lifecycle Stages in Retailing

Lifecycle Stages in Retailing delves into the intricate phases that products undergo from conception to market exit. This course equips participants with the skills to analyze and manage each stage effectively, ensuring products meet market demands and consumer expectations. Through hands-on projects and interactive discussions, learners will explore practical applications of product lifecycle management, enhancing their ability to make informed decisions in retail environments.
The curriculum emphasizes real-world scenarios, allowing participants to engage with case studies and collaborative projects. By the end of the course, learners will have developed a comprehensive understanding of retail strategies, market analysis, and product positioning. The course culminates in a final project where participants will present their findings and strategies, with opportunities for publication in Cademix Magazine, further enhancing their professional visibility.
Overview of Product Lifecycle Management (PLM) in Retail
Stages of the Product Lifecycle: Introduction, Growth, Maturity, Decline
Market Research Techniques for Lifecycle Assessment
Strategies for Product Development and Launch
Pricing Strategies Across Lifecycle Stages
Inventory Management and Supply Chain Considerations
Marketing Strategies Tailored to Each Lifecycle Phase
Consumer Behavior Analysis and Its Impact on Lifecycle Decisions
Case Studies of Successful and Failed Products
Final Project: Develop a Comprehensive Lifecycle Management Strategy for a Selected Product

Equip participants with the knowledge and skills to effectively manage product lifecycles in retail settings.

Graduates, job seekers, business professionals, and optionally researchers or consultants.

Basic understanding of retail concepts and marketing principles.