Introduction to Service Design Thinking

Introduction to Service Design Thinking equips participants with the essential tools and methodologies to enhance customer experiences through innovative service design. This course emphasizes a hands-on approach, allowing learners to engage in real-world projects that foster creativity and strategic thinking. By collaborating with peers and industry professionals, participants will develop a comprehensive understanding of service design principles, enabling them to address complex customer needs effectively.
The curriculum is structured to guide participants through the entire service design process, from research and ideation to prototyping and testing. Participants will gain insights into customer journey mapping, service blueprinting, and the application of design thinking methodologies. The course culminates in a final project where learners will apply their knowledge to create a service design proposal tailored to a specific business context, with the opportunity to publish their findings in Cademix Magazine.
Understanding the fundamentals of service design thinking
Analyzing customer needs and expectations
Mapping customer journeys and identifying pain points
Developing service blueprints for effective service delivery
Ideation techniques for generating innovative service solutions
Prototyping and testing service concepts
Evaluating service design impact on customer satisfaction
Collaborating effectively in interdisciplinary teams
Presenting service design proposals to stakeholders
Final project: Creating a comprehensive service design proposal

Equip participants with the skills to design and implement customer-centric service solutions that enhance overall service excellence.

Graduates, job seekers, business professionals, and optionally researchers or consultants.

Basic understanding of design principles and customer experience concepts.