Hospitality Strategy and Planning focuses on equipping participants with the essential skills and knowledge necessary for effective decision-making and strategic planning within the hospitality sector. This course emphasizes hands-on learning through project-based activities that foster collaboration and innovation. Participants will engage in real-world scenarios that challenge them to devise and implement strategic plans tailored to diverse hospitality environments, enhancing their ability to adapt to industry changes.
The curriculum is designed to cover a broad spectrum of topics relevant to contemporary hospitality management. Participants will explore strategic frameworks, market analysis techniques, and operational planning processes. By the end of the course, learners will have developed a comprehensive final project that showcases their ability to create a viable hospitality strategy, which can be published in Cademix Magazine, offering them an opportunity to contribute to the field and gain recognition.
Introduction to Hospitality Strategy
Market Analysis and Competitive Positioning
Strategic Planning Frameworks in Hospitality
Financial Management and Budgeting for Hospitality Ventures
Service Design and Customer Experience Management
Technology Integration in Hospitality Operations
Sustainable Practices in Hospitality Strategy
Risk Management and Crisis Response Planning
Brand Development and Marketing Strategies
Final Project: Developing a Comprehensive Hospitality Strategy