Digital Tools for Customer Engagement focuses on equipping participants with the skills necessary to leverage technology for optimizing customer interactions in the tourism, hospitality, and event management sectors. The course emphasizes practical applications of digital tools, enabling learners to create engaging customer experiences that foster loyalty and satisfaction. Participants will engage in project-based learning, culminating in a final project that challenges them to implement digital strategies in real-world scenarios.
Through interactive sessions, participants will explore various digital platforms and tools that enhance customer engagement. The course will cover essential topics such as social media marketing, customer relationship management (CRM) systems, and data analytics, providing a comprehensive understanding of how to utilize these technologies effectively. By the end of the program, learners will be prepared to apply their knowledge in professional settings, contributing to improved customer experiences and service excellence.
Understanding the role of digital tools in customer engagement
Exploring social media strategies for effective communication
Analyzing customer data to inform engagement tactics
Implementing CRM systems for personalized customer interactions
Utilizing email marketing for targeted outreach
Developing mobile applications to enhance customer experience
Creating engaging content for digital platforms
Measuring the effectiveness of digital engagement strategies
Integrating feedback mechanisms into customer interactions
Final project: Designing a comprehensive digital engagement strategy for a selected organization