Designing Mobile-Friendly Emails equips participants with the essential skills to create effective email campaigns optimized for mobile devices. This course focuses on practical, hands-on projects that guide learners through the nuances of responsive design, ensuring that emails not only look appealing but also function flawlessly across various mobile platforms. Participants will engage in interactive sessions that emphasize real-world applications, culminating in a final project that showcases their ability to design and implement a comprehensive mobile-friendly email campaign.
Throughout the course, learners will explore various aspects of email marketing, including best practices for layout, typography, and image usage, as well as techniques for enhancing user engagement. By the end of the program, participants will have developed a robust portfolio piece that demonstrates their expertise in mobile email design, which they can share through Cademix Magazine, further enhancing their professional visibility in the digital marketing landscape.
Understanding mobile email statistics and user behavior
Fundamentals of responsive email design
Best practices for email layout and structure
Typography and color theory for mobile emails
Image optimization techniques for faster loading
Crafting compelling subject lines and preheaders
Call-to-action strategies for mobile users
Testing and troubleshooting across devices and email clients
Analyzing email performance metrics and KPIs
Final project: Designing a complete mobile-friendly email campaign