Digital Creativity & Multimedia

Data-Driven Design Decisions

Enhancing User Experience through Data Insights

Workload: 448 hours Topics: User Interface (UI) and User Experience (UX) Design
Initial Registration โ€” 80 EUR This initial payment is credited toward tuition. Program-specific discounts may apply.
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Program overview

Data-Driven Design Decisions focuses on equipping participants with the skills necessary to leverage data analytics in the creation of user-centric designs. Participants will explore methodologies that integrate quantitative insights into the design process, enhancing the effectiveness and usability of digital products. The course emphasizes hands-on projects that encourage collaboration and innovation, culminating in the publication of results in Cademix Magazine.
Throughout the program, learners will engage with real-world case studies and practical exercises that highlight the importance of data in decision-making. The curriculum is structured to facilitate a deep understanding of user behavior, enabling participants to make informed design choices that resonate with target audiences. By the end of the course, participants will have developed a comprehensive final project that showcases their ability to apply data-driven strategies in UI and UX design.
Understanding Data Analytics in Design
User Research Techniques and Data Collection
Analyzing User Behavior through Metrics
A/B Testing and Experimental Design
Creating User Personas from Data Insights
Wireframing and Prototyping with Data-Driven Decisions
Usability Testing and Iteration based on Feedback
Implementing Analytics Tools in Design Projects
Collaboration Techniques for Cross-Functional Teams
Final Project: Data-Driven Design Case Study Presentation

Learning goal

To empower participants to make informed design choices using data analytics, enhancing user experience and engagement.

Target group

Graduates, job seekers, business professionals, and optionally researchers or consultants.

Prerequisites

Basic understanding of UI/UX principles and familiarity with design software (e.g., Adobe XD, Sketch, Figma).

Format and certification

Teaching method: Project-based, interactive learning with a focus on collaboration and real-world application.

Certificate: Certificate of Attendance, Certificate of Expert issued by Cademix Institute of Technology.

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Cademix Institute of Technology e.U.Continuing Education ยท Professional Development ยท Austria