Customer Journey Mapping for Beginners

Customer Journey Mapping for Beginners equips participants with essential skills to visualize and analyze the customer experience effectively. This course emphasizes practical application through project-based learning, allowing attendees to engage with real-world scenarios that enhance their understanding of customer interactions across various touchpoints. By the end of the program, participants will be able to create comprehensive journey maps that drive insights into customer behavior and inform strategic marketing decisions.
The curriculum is designed to foster interactive learning, encouraging collaboration and knowledge sharing among peers. Participants will work on a final project that involves developing a customer journey map for a selected business case, which they may submit for publication in Cademix Magazine. This not only reinforces their learning but also provides an opportunity to showcase their work to a broader audience, enhancing their professional portfolio.
Introduction to Customer Journey Mapping
Understanding Customer Personas
Identifying Touchpoints in the Customer Journey
Techniques for Data Collection and Analysis
Mapping Customer Emotions and Pain Points
Tools and Software for Journey Mapping
Creating Visual Representations of Customer Journeys
Analyzing Customer Feedback and Insights
Strategies for Improving Customer Experience
Final Project: Develop a Customer Journey Map for a Real-World Business Case

Develop the ability to create and analyze customer journey maps to enhance customer experience and optimize marketing strategies.

Graduates, job seekers, business professionals, and optionally researchers or consultants.

Basic understanding of marketing principles and familiarity with digital tools.