Customer Insights with Google Analytics

Customer Insights with Google Analytics offers a structured approach to understanding consumer behavior through data analytics. Participants will engage in practical, project-based learning that emphasizes real-world applications of Google Analytics. The course equips attendees with the skills to analyze customer data effectively, derive actionable insights, and enhance decision-making processes within their organizations.
Throughout the course, learners will explore various aspects of Google Analytics, from setting up tracking codes to interpreting complex data sets. By the end of the program, participants will have the opportunity to publish their findings in Cademix Magazine, showcasing their analytical skills and insights. This hands-on experience not only reinforces learning but also provides a platform for professional visibility and networking.
Introduction to Google Analytics and its significance in customer insights
Setting up Google Analytics accounts and property configurations
Understanding key metrics: sessions, users, bounce rate, and conversion rate
Navigating the Google Analytics interface and reporting features
Implementing tracking codes and event tracking for enhanced data collection
Analyzing audience demographics and behavior flow
Utilizing segmentation for targeted marketing strategies
Exploring e-commerce tracking and sales performance metrics
Creating custom reports and dashboards for specific business needs
Final project: Develop a comprehensive customer insights report using Google Analytics data

Equip participants with the ability to analyze customer data and derive actionable insights using Google Analytics.

Graduates, job seekers, business professionals, and optionally researchers or consultants.

Basic understanding of web analytics and familiarity with digital marketing concepts.