CRM Analytics for Data-Driven Decisions equips participants with the essential skills to harness customer relationship management tools effectively. The course emphasizes the integration of data analytics into CRM practices, enabling professionals to make informed decisions that enhance customer engagement and drive business growth. Through a project-based approach, learners will engage with real-world scenarios, applying analytical techniques to derive actionable insights from customer data.
Participants will delve into various aspects of CRM analytics, including data collection, segmentation, and performance measurement. The course culminates in a final project that requires the application of learned concepts to a practical CRM scenario, fostering a deeper understanding of how analytics can influence strategic decisions. By the end of the program, attendees will be prepared to leverage CRM analytics to optimize customer interactions and improve overall business outcomes.
Introduction to CRM Analytics and its Importance
Key Metrics and KPIs in Customer Relationship Management
Data Collection Techniques: Sources and Tools
Customer Segmentation Strategies for Targeted Marketing
Predictive Analytics in CRM: Tools and Techniques
Data Visualization for Effective Reporting
Analyzing Customer Behavior and Trends
Integrating CRM with Other Business Intelligence Tools
Case Studies: Successful CRM Analytics Implementations
Final Project: Developing a CRM Analytics Strategy