Consumer Psychology in Merchandising delves into the intricate relationship between consumer behavior and merchandising strategies. Participants will explore how psychological principles influence purchasing decisions and how these insights can be leveraged to enhance retail performance. The course emphasizes a project-based, interactive learning approach, allowing participants to apply theoretical knowledge to practical scenarios. By engaging in collaborative projects, attendees will not only deepen their understanding but also contribute to the Cademix Magazine, showcasing their findings and innovative ideas.
The curriculum covers a wide array of topics essential for mastering consumer psychology in merchandising. Participants will analyze real-world case studies, conduct market research, and develop merchandising strategies that resonate with target audiences. The final project will require learners to create a comprehensive merchandising plan that incorporates psychological insights, ensuring they leave with actionable skills relevant to today’s retail landscape.
Understanding consumer decision-making processes
The role of emotions in purchasing behavior
Psychological pricing strategies
Visual merchandising techniques and their impact
The influence of branding on consumer perception
Analyzing consumer demographics and psychographics
The effect of store layout on shopping behavior
Utilizing sensory marketing in retail environments
Conducting effective market research and analysis
Final project: Developing a consumer psychology-based merchandising plan