Basics of Channel Management delves into the essential principles and practices governing distribution channels and network design within the retail and trade sectors. Participants will engage in a project-based learning environment that emphasizes real-world application, enabling them to develop strategic insights into channel dynamics. The course structure is designed to foster interaction among participants, encouraging collaboration and the sharing of innovative ideas.
Through a series of hands-on projects, learners will explore the intricacies of channel selection, management, and optimization. By the end of the program, participants will not only gain theoretical knowledge but also practical experience that can be directly applied in their careers. The course culminates in a final project that challenges learners to create a comprehensive channel management strategy tailored to a specific market scenario, which may also be published in Cademix Magazine.
Overview of Channel Management Concepts
Types of Distribution Channels
Channel Design and Structure
Factors Influencing Channel Selection
Channel Conflict and Resolution Strategies
Performance Metrics for Channel Evaluation
Role of Technology in Channel Management
Case Studies of Successful Channel Strategies
Developing a Channel Management Plan
Final Project: Creating a Channel Strategy for a Real-World Product