Basic Heuristics and Biases

Basic Heuristics and Biases delves into the cognitive shortcuts and systematic patterns of thinking that influence decision-making processes. This course offers a comprehensive exploration of various heuristics, such as availability, representativeness, and anchoring, while examining how these mental models affect both personal and professional choices. Participants will engage in project-based learning, enabling them to apply theoretical concepts to real-world scenarios, enhancing their decision-making skills in business contexts.
The curriculum is structured to foster interactive discussions and collaborative projects, culminating in a final project that encourages participants to analyze a specific decision-making scenario through the lens of heuristics and biases. By the end of the course, learners will gain practical insights into how to recognize and mitigate the impact of cognitive biases in their own decision-making processes, ultimately leading to more informed and effective choices in their careers.
Introduction to Heuristics: Definitions and Key Concepts
The Role of Cognitive Biases in Decision Making
Availability Heuristic: How Memory Influences Choices
Representativeness Heuristic: Judging Probabilities and Outcomes
Anchoring Effect: The Power of Initial Information
Overconfidence Bias: Understanding Its Impact on Decisions
Loss Aversion: The Psychology Behind Risk and Reward
The Influence of Social Proof on Decision Making
Practical Applications of Heuristics in Business Strategy
Final Project: Analyzing a Real-World Decision Using Heuristics

Equip participants with the ability to identify and apply heuristics and biases in decision-making processes, enhancing their analytical skills.

Graduates, job seekers, business professionals, and researchers or consultants interested in decision-making processes.

A basic understanding of psychology or behavioral economics is recommended.