Digital Marketing & Sales

Augmented Reality Design for Beginners

A Comprehensive Introduction to Augmented Reality Design

Workload: 224 hours Topics: Augmented Reality (AR) Marketing
Initial Registration โ€” 80 EUR This initial payment is credited toward tuition. Program-specific discounts may apply.
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Program overview

Augmented Reality Design for Beginners offers a hands-on approach to understanding and creating AR experiences tailored for marketing applications. Participants will engage in project-based learning, enabling them to develop practical skills and apply theoretical concepts directly to real-world scenarios. The course emphasizes interactive collaboration, encouraging participants to publish their projects in Cademix Magazine, thereby gaining exposure and feedback from the broader community.
Throughout the program, learners will explore the foundational elements of AR technology, including design principles, user experience considerations, and the integration of AR into marketing strategies. Each module is crafted to build upon the last, culminating in a final project that allows participants to showcase their newly acquired skills in a professional context. This course not only equips participants with the technical know-how but also enhances their marketability in the rapidly evolving digital landscape.
Understanding the fundamentals of Augmented Reality
Exploring AR tools and software for design
Creating interactive AR prototypes
Designing user-centered AR experiences
Integrating AR into marketing campaigns
Analyzing case studies of successful AR implementations
Developing storytelling techniques for AR content
Collaborating in teams to enhance project outcomes
Presenting AR projects effectively to stakeholders
Final project: Design and present an AR marketing campaign

Learning goal

Equip participants with the skills to design and implement effective Augmented Reality marketing strategies.

Target group

Graduates, job seekers, business professionals, and optionally researchers or consultants.

Prerequisites

Basic understanding of digital marketing concepts and familiarity with design software.

Format and certification

Teaching method: Project-based, interactive learning environment with opportunities for peer collaboration and publication.

Certificate: Certificate of Attendance, Certificate of Expert issued by Cademix Institute of Technology.

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Cademix Institute of Technology e.U.Continuing Education ยท Professional Development ยท Austria