Digital Marketing & Sales

Augmented Reality Booklet for Beginners

Introduction to Augmented Reality in Marketing

Workload: 160 hours Topics: Augmented Reality (AR) Marketing
Initial Registration โ€” 80 EUR This initial payment is credited toward tuition. Program-specific discounts may apply.
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Program overview

The Augmented Reality Booklet for Beginners focuses on equipping participants with essential skills to create and implement AR marketing strategies effectively. Through a project-based approach, learners will engage in hands-on activities that culminate in the development of an AR booklet tailored to enhance customer engagement and brand visibility. Participants will gain insights into the tools and technologies that facilitate AR experiences, learning how to leverage these for impactful marketing campaigns.
The course emphasizes interactive learning, allowing participants to collaborate and share their findings in Cademix Magazine, fostering a community of innovation and creativity. By the end of the program, attendees will not only have a tangible project to showcase their skills but also a comprehensive understanding of how to integrate augmented reality into their marketing efforts. This course is ideal for those looking to enhance their digital marketing toolkit with cutting-edge technology.
Understanding Augmented Reality: Definitions and Applications
Overview of AR Tools and Software for Beginners
Creating Engaging Content for AR Experiences
Designing an AR Booklet: Step-by-Step Guide
Integrating AR with Traditional Marketing Strategies
User Experience (UX) Considerations in AR Design
Measuring the Effectiveness of AR Campaigns
Case Studies of Successful AR Marketing Campaigns
Collaborating with Developers and Designers
Final Project: Develop and Present an Augmented Reality Booklet

Learning goal

To develop practical skills in creating augmented reality marketing materials and strategies.

Target group

Graduates, job seekers, business professionals, and optionally researchers or consultants.

Prerequisites

Basic understanding of digital marketing concepts.

Format and certification

Teaching method: Project-based, interactive.

Certificate: Certificate of Attendance, Certificate of Expert, issued by Cademix Institute of Technology.

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Cademix Institute of Technology e.U.Continuing Education ยท Professional Development ยท Austria