Unlock the Power of AI Tools, ChatGPT, MidJourney, and Co. in Marketing.
Program Type
Weiterbildung (Continuing Education), Online Interactive, Project Based
Details
- Date(s): Flexible or By Request
- Delivery Mode: eLearning
- Duration: 6 Units (Units: 45 Minutes)
- Price Category: 6U (Refer to Pricing Page)
Course Content
Introduction to Advanced AI Engineering
- Grasp the multi-faceted role of AI in contemporary technology.
- Master the construction of precise directives for optimal AI interactions across different platforms.
- Harness advanced prompt engineering to guide the behavior of AI models like GPT-4.
Prompt Engineering and Beyond
- Implement prompt-centric strategies in customer relations and data analytics.
- Examine real-world case studies illustrating the utility of prompts in achieving business objectives.
Prompt Engineering Strategies for Marketing
- Learn to strategically apply prompt engineering in marketing for impactful outcomes.
- Generate AI-driven content for blogs, marketing campaigns, and social media.
- Craft compelling, audience-specific messages through the power of AI.
Pioneering with MidJourney in AI-Generated Imagery
- Explore MidJourney’s capabilities for creating AI-generated images.
- Integrate visual AI tools with text-based AI to create multi-modal solutions.
- Engage in practical exercises to produce contextually relevant and visually captivating imagery.
Capstone Project
- Employ acquired strategies in a capstone project to address real-world issues, demonstrating your mastery of the subject matter.
Bonus Features
- Receive a one-to-one coaching and consulting session, along with project supervision, directly from the Head of the Cademix Institute of Technology.
- Obtain the exclusive opportunity to publish your project results in the Cademix Magazine, in English or German.
- Gain a certificate of completion upon successfully concluding the project.
Prerequisites and Target Audience
Prerequisites
Basic understanding of AI and Marketing.
Target Audience
Marketing Managers, Data Scientists, Entrepreneurs, Job Seekers, Students.
Additional Information
- Language: English & German
- Certification: Certification in Advanced AI for Marketing Professionals
- Learning Method: Interactive Workshops, E-Learning